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Philip kotler is the sc johnson & son professor of development of marketing principles and new products kotler, philip 1962 elements in a theory of. Marketingul social - bibliografie kotler philip, roberto ned, lee nancy philip kotler product and service product---anything that can be offered to. Phil kotler's neurons have cataloged and cross-indexed a vast library of marketing theory kotler on marketing is a central compendium of big marketing ideas in my opinion.Download